Elaine combines contact data, content, decisions, automation, channels, analytics, and AI to create individual engagement experiences—even across audiences of millions.
Capability overview
| Capability area | What it supports |
|---|---|
| Smart Workspace | A role-based, personally configurable cockpit for direct access to core tasks and transparent views of work and status in Elaine.io. |
| Contact data and audiences | Data imports, contact records, target groups, filters, profiling data, coupon lists, and reusable data business rules. |
| Content and messages | Message creation, reusable articles and widgets, templates, variants, previews, tests, approvals, and media. |
| Channels | Multi-channel communication through configured digital channels including email, SMS, mobile push, web push, and other enabled channels. Elaine also supports landing pages as a dedicated channel for campaign experiences and data capture. |
| Real-time hyperpersonalization | Recipient-level selection of content, offers, timing, channels, and actions from multiple profile, transaction, behavior, context, product, and recommendation sources. |
| Interactive messages | Supported inbox experiences such as ratings, surveys, quizzes, timers, video, and dynamic content, with fallbacks for email clients that cannot render the interactive experience. |
| Campaign automation | Event-, time-, and data-driven campaign automations with actions, decisions, branches, goals, and operational views. |
| Campaign and transactional delivery | Scheduled campaign communication and API-triggered transactional messages using centrally managed content. |
| Analytics | Delivery, interaction, conversion, audience, campaign, and optimization statistics presented through reports, dashboards, and exports. |
| AIDO | AI-assisted content workflows, variant testing, audience discovery, and campaign optimization for supported use cases. |
| AIDO Copilot | Human-AI co-creation for analysis, condition building, data interaction, and augmented message and automation workflows. Availability varies by capability and release. |
| AI agent collaboration | Collaboration with specialized internal and external agents through agent-facing APIs and protocols such as MCP, subject to supported interfaces, permissions, and release availability. |
| Integration | APIs, file-based data exchange, events, configurable business rules, and connections to external customer, content, and commerce systems. |
| Administration and governance | Instances, tenants, users, roles, permissions, domains, forms, configuration, Privacy Admission Control, privacy-related defaults, and operational separation. |
Standard and optional capabilities
Some capabilities are part of the standard Elaine setup, while others require licensing, activation, integration, or project-specific configuration. The available channel, AI, integration, and optimization options therefore vary between environments.