Elaine can connect operational events such as orders, bookings, account changes, and security processes with centrally managed, personalized transactional messages. The same solution pattern can serve individual real-time requests and larger asynchronous workloads.
Business objective
Application teams retain control of the transaction, while marketing and content teams manage approved message content in Elaine. This separates business-system releases from routine content maintenance and provides consistent personalization, delivery processing, and reporting.
End-to-end pattern
- Create and approve a transactional message for a defined business event.
- Associate the event with the correct live message and required personalization fields.
- The source application submits the event and transaction data with Bearer JWT authentication.
- Elaine validates the request, resolves the message, and returns technical acceptance or validation details.
- Elaine renders and queues the personalized message for delivery.
- The integration correlates the request with processing, queue, and delivery results.
Select the submission mode
| Mode | Best fit | Operational focus |
|---|---|---|
| Individual request | One time-sensitive event requiring immediate validation | Low latency, correlation, safe retries, and status lookup |
| Batch | Multiple records for the same event or processing context | Partial failures, block size, and per-record results |
| Asynchronous bulk | Large or mixed workloads that should not block the source application | Queue monitoring, job status, controlled concurrency, and reconciliation |
Reliability and optional failover
Define timeouts, retry limits, idempotency, correlation, queue monitoring, and escalation before production launch. For business-critical communication with strict availability requirements, an optional failover design can route supported transactional requests to a separately operated Elaine environment.
A failover environment is not automatically a complete copy of the primary environment. Required messages, resources, credentials, domains, and event configuration must be available, while dynamic content should have safe fallbacks when primary CRM data or external services are unavailable.
Capacity note: Validate peak traffic with the contracted capacity and the actual content, personalization, attachment, and delivery configuration. Technical acceptance does not mean that a message has already been delivered.