Learn how AIDO tests message variants and selects combinations based on campaign objectives.
Key concepts
- Message optimization evaluates defined content alternatives against a selected campaign objective.
- Variants can differ in subject, article, wording, arrangement, or other supported elements.
- Traffic allocation and evaluation require enough eligible observations for a useful comparison.
How it works
- Select the objective and metric before creating variants.
- Define controlled alternatives that preserve legal, brand, and factual requirements.
- Choose the eligible audience, allocation, evaluation period, and fallback.
- Launch the test and monitor delivery quality and sample balance.
- Review the selected result and retain human authority over future reuse.
Governance and considerations
- A statistically stronger variant is not automatically appropriate for every audience.
- Do not change multiple unrelated factors if explainability matters.
- Low volume, tracking limitations, or biased allocation can make results inconclusive.
Note
Exact UI labels, availability, and behavior can depend on the Elaine.io release, licensed capabilities, permissions, and project configuration.