Entirely Intent Signals is a shared tracking capability for collecting approved behavioral events from connected web and app touchpoints. Subject to identity, consent, and purpose controls, Elaine can use a signal as current context, as a trigger for an automation, or as input to a campaign decision.
How Intent Signals work with Elaine
- A visitor or user interacts with a participating web or app touchpoint.
- The tracking solution records an approved behavioral signal.
- The signal is made available for an approved engagement use case.
- Elaine uses the signal to start an automation, select a communication path, or support another configured engagement activity.
Example uses
- Start an automation after a relevant web interaction.
- Choose a campaign branch based on recent engagement.
- Use behavioral context when selecting the next engagement activity.
Privacy and implementation requirements
Important: Tracking and activation must follow the applicable consent, privacy, retention, and governance requirements.
Supported signals, touchpoints, identity handling, activation latency, Elaine triggers, and availability depend on the approved implementation. Review the architecture and privacy model before enabling a use case.