Learn how dashboards present campaign, delivery, audience, and optimization performance.
Key concepts
- Dashboards combine selected indicators into an operational, campaign, audience, or optimization view.
- Role-specific dashboards should make exceptions and decisions visible rather than reproduce every available metric.
- Filters and date context determine which population and period the displayed values represent.
How it works
- Define the audience and decisions the dashboard must support.
- Choose a limited set of delivery, engagement, conversion, and operational indicators.
- Set clear labels, units, denominators, targets, and refresh expectations.
- Validate values against the underlying campaign statistics.
- Review and retire widgets that no longer support a decision.
Governance and considerations
- A dashboard is not a substitute for investigating underlying data.
- Mixed time zones, filters, or attribution windows can make widgets appear inconsistent.
- Protect dashboards that expose personal or commercially sensitive information.
Note
Exact UI labels, availability, and behavior can depend on the Elaine.io release, licensed capabilities, permissions, and project configuration.