Understand the principal campaign metrics, dimensions, and analysis workflow in Elaine.
Key concepts
- Volume metrics cover addressed, queued, processed, sent, rejected, and bounced messages.
- Engagement metrics cover supported opens, clicks, responses, and conversions.
- Rate metrics require an explicit denominator such as delivered messages or unique recipients.
- Filters and dimensions help isolate audience, message, variant, time, or delivery effects.
How it works
- Select the campaign, message, group, or comparison context.
- Set the analysis period and confirm time zone and processing completeness.
- Review delivery quality before interpreting engagement.
- Compare unique and total activity and inspect relevant dimensions.
- Export or document findings when they drive a material decision.
Governance and considerations
- Recent results can change as bounces, conversions, or delayed events arrive.
- Check whether transactional, test, or internal traffic is included.
- Avoid comparing rates with different definitions or denominators.
Note
Exact UI labels, availability, and behavior can depend on the Elaine.io release, licensed capabilities, permissions, and project configuration.