Learn how Elaine measures deliveries, interactions, conversions, and campaign performance.
Key concepts
- Delivery metrics describe processing, acceptance, bounce, and reach.
- Engagement metrics describe supported opens, clicks, responses, and other interactions.
- Conversion metrics connect customer actions with campaign goals.
- Dimensions and filters break results down by message, audience, time, variant, or configured context.
How it works
- Start with the campaign objective and select the smallest useful metric set.
- Confirm numerator, denominator, time zone, attribution, and data availability.
- Compare performance with a suitable baseline, control, or prior period.
- Investigate technical delivery and audience changes before attributing differences to content.
- Translate findings into a documented campaign or automation change.
Governance and considerations
- Metrics from different tools can use different definitions.
- Privacy protection, image loading, bot activity, and tracking restrictions affect observed engagement.
- Operational acceptance is not equivalent to inbox placement or business success.
Note
Exact UI labels, availability, and behavior can depend on the Elaine.io release, licensed capabilities, permissions, and project configuration.