Understand delivery, bounce, open, click, and conversion metrics and the factors that affect them.
Reference
- Addressed is the intended message population before final exclusions and processing.
- Delivered commonly means accepted by the receiving infrastructure, not proven inbox placement.
- A hard bounce indicates a persistent delivery problem; a soft bounce indicates a potentially temporary one.
- Unique opens and clicks count recipients with supported activity; total values can include repeated activity.
- Conversion rate depends on the configured conversion event, attribution window, and denominator.
How to use this reference
- Check the exact metric definition and denominator.
- Review delivery and bounce composition before engagement.
- Separate unique recipients from total events.
- Account for privacy, bots, image blocking, and tracking restrictions.
- Use business outcomes and controlled comparisons where possible.
Important considerations
- Open rates are increasingly unreliable as a standalone optimization goal.
- Click tracking measures tracked links, not every possible interaction.
- Compare trends only when definitions and data collection remain compatible.
Note
Exact UI labels, availability, and behavior can depend on the Elaine.io release, licensed capabilities, permissions, and project configuration.