Understand the Elaine message workflow, from content creation and personalization to preview and approval.
Key concepts
- Templates establish channel structure, brand design, editable regions, and technical defaults.
- Articles and widgets provide reusable content; message content adds campaign-specific text and media.
- Placeholders, conditions, and variants personalize the result for a contact context.
- Preview, tests, analysis, and approval reduce content and delivery risk before release.
How it works
- Choose an approved template and define message purpose, audience, and owner.
- Create or assemble content and configure sender, subject, links, and personalization.
- Preview representative profiles and channels, then send controlled tests.
- Resolve validation findings and complete approval.
- Address, schedule, or connect the message to the intended automation.
Governance and considerations
- Keep permanent brand structure in templates and campaign-specific content in messages.
- Provide fallbacks for missing or unexpected contact data.
- Treat copied messages as new governed objects rather than assuming prior approval still applies.
Note
Exact UI labels, availability, and behavior can depend on the Elaine.io release, licensed capabilities, permissions, and project configuration.