Find concise definitions of Elaine product, data, campaign, delivery, analytics, and AI terminology.
Reference
- AIDO: Elaine capabilities for AI assistance, analysis, testing, audience discovery, and optimization.
- AIDO Copilot: The Elaine.io assistant for human-AI co-creation and supported tool-enabled work.
- Audience: A dynamically evaluated selection of eligible contacts based on conditions.
- Campaign automation: An executable process of entries, states, transitions, events, decisions, and actions.
- Instance: The Elaine environment operated for a customer.
- Tenant: An administratively and data-separated operating context within an Elaine instance.
- Client ID: A retained technical API identifier for a tenant, for example the parameter cl_id.
- Conversion: A configured customer action used to measure a campaign goal.
- Contact: A CRM-style profile represented in Elaine and identified by internal and, where configured, external business keys.
- Data source: The defined acquisition or import context assigned to contact data.
- Elaine.io: The next major Elaine generation, centered on Smart Workspace and AI-era collaboration.
- Event: A named occurrence that can trigger or advance supported processing.
- Message: A configured communication object containing content, personalization, and delivery settings.
- Multi-channel: Communication that uses more than one supported channel, such as email, SMS, mobile push, web push, or landing pages. The degree of coordination between channels depends on the campaign design and configuration.
- Omnichannel: A strategy in which channels and touchpoints provide a consistently coordinated experience based on shared context. The term is not synonymous with simply making several channels available.
- PAC: Privacy Admission Control, which represents recipient-level profiling and data-use permissions through flags.
- Recipient: A contact addressed in a channel-specific message or delivery context, such as an email recipient.
- Contact group: A stored membership and communication context for contacts.
- SIEIS: Elaine file-based import and export processing for large or recurring data exchange.
- Smart Workspace: The role-based, configurable Elaine.io cockpit shown when users enter the application.
- Transactional message: A message initiated by a business or customer transaction, commonly through an API or event.
How to use this reference
- Use the product term consistently in titles, UI copy, integrations, and operational procedures.
- Qualify project-specific terms whose meaning differs from the standard definition.
- Link the first important use of a specialized term to its concept or reference article.
Important considerations
- Use Elaine or Elaine.io consistently for current-product positioning.
- A technical term does not replace the organization’s legal or business definition.
- Release-specific UI labels can differ from stable conceptual terminology.
Note
Exact UI labels, availability, and behavior can depend on the Elaine.io release, licensed capabilities, permissions, and project configuration.