Combine multiple governed data sources to select recipient-level content and actions in real time, with high-performance processing at scale.
Before you start
- Placeholders insert profile, group, event, transaction, or calculated values into supported content.
- Conditions select content according to defined data and context.
- Variants support language, article, test, or campaign alternatives.
- Recommendation integrations can provide context-specific products or content.
Procedure
- Identify the personalization purpose and authoritative input field.
- Insert the supported placeholder or condition in an approved content region.
- Define a fallback for missing, invalid, or unexpected data.
- Preview profiles representing every important branch and edge case.
- Verify tracking, links, legal text, and rendering after personalization.
Verify and operate
- More personalization is not automatically more relevant; use only data tied to a clear purpose.
- Temporary transaction and event fields should not be mistaken for persistent profile attributes.
- Apply PAC and permission controls before recipient-level profiling or activation.
Note
Exact UI labels, availability, and behavior can depend on the Elaine.io release, licensed capabilities, permissions, and project configuration.