Elaine.io is the next major generation of the Elaine platform. It combines customer data, content, automation, multi-channel activation, analytics, and governance so teams can make and execute recipient-level engagement decisions in real time, including for audiences of millions.
Hyperpersonalization engine
Elaine connects persistent profile and CRM data with transactions, behavior, web and app signals, product and content data, recommendations, and the current campaign context. Its rules, automations, APIs, and AI capabilities can determine content, offers, timing, channels, and next actions in real time while applying the configured consent, PAC, permission, and governance controls.
Smart Workspace
The Smart Workspace is the central cockpit in Elaine.io and opens automatically after sign-in. It adapts to a user's role and can be configured personally to show relevant tasks, statuses, and entry points. Users can instantly start orchestrating from the cockpit instead of navigating through deep menu structures.
Built for the AI era
Elaine.io expands AI across the platform. AIDO Copilot supports human-AI co-creation inside the user's working context, while agent-facing APIs and protocols such as MCP are designed to support collaboration with specialized internal and external agents.
The objective is practical: reduce manual effort, accelerate decisions and content production, and help marketing teams turn data and insights into coordinated engagement more efficiently.
Platform workflow
- Import or connect contact and customer data.
- Define audiences using groups, filters, data fields, and business rules.
- Combine governed data sources for real-time recipient-level decisions.
- Create reusable content, interactive experiences, and personalized messages.
- Build and operate campaign automations.
- Deliver communication through the configured channels and coordinate cross-channel actions where the campaign design requires them.
- Measure interactions, conversions, and campaign performance.
- Use the results to refine audiences, content, and subsequent engagement.
Functional areas
Data and audiences
Manage contact records, data fields, imports, groups, filters, profiling information, consent-related data, and reusable data logic.
Content and communication
Create and manage messages, articles, templates, reusable content, personalization rules, landing pages, and transactional communication.
Campaign automation
Design automated campaign processes based on events, time, data, decisions, and contact behavior. The Campaign Designer represents these processes as connected states and transitions and can orchestrate multi-channel actions within a campaign.
Analytics and optimization
Evaluate delivery and engagement results using statistics, dashboards, conversion measurements, and exports. AIDO adds analytical and generative assistance for selected optimization scenarios.
Administration and integration
Manage tenants, users, roles, permissions, instance configuration, domains, forms, and connections to external systems.
Note
The visible platform areas and available actions depend on user permissions, licensed features, and environment configuration.
Existing customer? For tenant administration, configuration details, and customer-specific procedures, open the customer documentation from your Elaine instance or sign in to the Elaine customer documentation portal with your portal account.