Learn how contact groups, filters, and segmentation support targeted communication.
Key concepts
- Contact groups store memberships and provide communication, field, permission, or organizational context.
- Filters evaluate reusable conditions over profile, group, activity, or campaign data.
- Audiences or target groups combine conditions to select eligible contacts for a message or campaign.
- Exclusions and suppression rules protect against conflicting, ineligible, or over-contacted selections.
How it works
- Define the business meaning and ownership of each group.
- Create reusable filters with clear names and testable conditions.
- Combine filters into an audience and inspect representative included and excluded profiles.
- Evaluate the audience near execution time when current data matters.
- Monitor audience size changes and investigate unexpected movement.
Governance and considerations
- A segment is not a substitute for consent, subscription, blacklist, or PAC checks.
- Time-relative filters can produce different results on every evaluation.
- Avoid duplicating equivalent filters across campaigns; reuse governed rules.
Note
Exact UI labels, availability, and behavior can depend on the Elaine.io release, licensed capabilities, permissions, and project configuration.