Elaine is a customer engagement platform for personalized, automated communication. It combines governed customer and context data with content, campaign logic, delivery, and analytics so organizations can decide and deliver a relevant next interaction for each contact—even across audiences of millions.
How personalization works
Elaine brings profile and CRM data together with transactions, behavior, context, consent, product information, content, recommendations, and signals from connected web and app touchpoints. Conditions, Business Rules, automations, APIs, and AI assistance turn this information into recipient-level decisions in real time.
High-performance processing applies these individual decisions not only to isolated interactions but also to campaigns and event streams involving millions of contacts. Privacy Admission Control, tenant and permission separation, consent-aware workflows, and privacy-by-design defaults help organizations implement this hyperpersonalization in a governed and privacy-compliant manner.
Elaine.io is the next major generation of Elaine—built for the AI era to make this work more efficient through the Smart Workspace, AIDO Copilot, and collaboration with internal and external AI agents.
Developers: Go directly to the Elaine API reference for supported integration functions, HTTP request patterns, Bearer JWT authentication, and copyable cURL examples.
What Elaine supports
Marketing, CRM, and customer experience teams use Elaine to manage contact data, build target audiences, create personalized messages, automate campaigns, and evaluate engagement results.
- Manage contact data, target groups, filters, and reusable business rules.
- Personalize content and decisions for each contact from multiple real-time and persistent data sources.
- Create messages from reusable content, templates, interactive elements, and personalization rules.
- Build event-, time-, and data-driven campaign automations.
- Send campaign and transactional communication.
- Measure delivery, interaction, conversion, and campaign performance.
- Use AIDO capabilities for content assistance, variant testing, audience discovery, and optimization.
What is new in Elaine.io
Elaine.io centers everyday work on the Smart Workspace, a role-based cockpit that users can configure for their own responsibilities. It brings core actions, current tasks, and relevant statuses together so users can work without navigating through deep menu structures.
The AIDO Copilot is the AI assistant within Elaine.io and establishes human-AI co-creation as a new way of working. Its scope expands from analysis and condition building toward interaction with customer data and AI-augmented message and automation workflows. Capabilities that are not yet generally available are identified as roadmap items in this documentation.
Elaine.io is also designed to collaborate with internal and external AI agents through agent-facing APIs and protocols such as MCP. This enables specialized agents to contribute within connected marketing workflows while Elaine.io provides the operational context, governance, and activation layer.
How Elaine fits into a marketing technology stack
Elaine can exchange data and events with CRM, ERP, content, analytics, and other customer-facing systems. Standard interfaces, APIs, and configurable integration patterns allow Elaine to act as an engagement and activation component within a wider marketing technology environment.
Elaine also forms part of the Entirely ecosystem and can be used in joint scenarios with Censhare, Facelift, MARMIND, and epoq.
Who Elaine is for
- Marketing and campaign teams creating and operating customer communication.
- CRM and data teams managing audiences, consent, and activation data.
- Content teams producing reusable and personalized communication.
- Developers and solution architects integrating Elaine with other systems.
- Analysts evaluating campaign and engagement performance.
Existing customer? This public documentation explains Elaine concepts and supported public interfaces. For tenant administration, configuration details, and customer-specific instructions, open the customer documentation from your Elaine instance or sign in to the Elaine customer documentation portal with your portal account.
Note
Available channels and capabilities depend on the licensed features and the configuration of the Elaine environment.