Elaine can combine externally managed product information, assets, recommendation results, and reusable message components. This allows product communication to remain current and personalized without manually copying every product into every campaign.
Common scenarios
- Personalized recommendations based on customer, context, or behavior.
- Abandoned-cart, browse, replenishment, availability, or price-change communication.
- Curated product grids for a campaign, market, or audience.
- Product launches using governed assets and product attributes.
- Transactional messages enriched with relevant products or services.
Solution pattern
- Define the authoritative source for identifiers, attributes, prices, availability, descriptions, and assets.
- Connect or transfer the required product data to the content or decision workflow.
- Resolve recommendations from rules, an external engine such as Epoq, or campaign-defined selections.
- Map product fields to reusable Elaine content components.
- Render the message with customer, transaction, and product context.
- Track permitted interactions and conversions for analytics and subsequent optimization.
Entirely ecosystem pattern
Censhare can provide product data and governed assets, including access through an asset picker. Epoq recommendations can be integrated into Elaine content and automation scenarios. Elaine then connects the selected data and media with audiences, personalization, messages, delivery, and response processing.
Data and content contract
- Use stable product and variant identifiers across every application.
- Define required and optional fields, locales, currencies, and fallback values.
- Specify how unavailable, expired, or incomplete products are excluded.
- Keep layout separate from product data so that components can be reused.
- Validate asset rights, URLs, renditions, accessibility text, and expiry behavior.
Fallback note: A message should remain valid when a recommendation service returns fewer products than requested or an external product or asset service is temporarily unavailable.