Learn how articles, widgets, templates, and other reusable content elements support efficient message creation.
Key concepts
- Articles package reusable editorial content that can be inserted into supported messages.
- Widgets provide configured interactive or structured content behavior where enabled.
- Templates define the stable layout and editable regions in which reusable elements appear.
- Reusable content reduces duplication but requires clear ownership and change impact.
How it works
- Identify content repeated across brands, markets, messages, or campaign steps.
- Choose the appropriate reusable object and define editable versus governed properties.
- Create variants for language, audience, or context only where reuse remains understandable.
- Test the element inside every supported template and channel.
- Publish or approve changes through the applicable content process.
Governance and considerations
- A change to shared content can affect multiple future messages.
- Do not assume email-client support for interactive behavior; provide a fallback.
- Use meaningful names, ownership, and lifecycle status to prevent obsolete reuse.
Note
Exact UI labels, availability, and behavior can depend on the Elaine.io release, licensed capabilities, permissions, and project configuration.